Anna Ivey and Alison Cooper Chisolm, both former admissions officers at top U.S. universities, have for many years been working privately with applicants and their families who are navigating the U.S. admissions process, and the Common App in particular. They noticed two big problems:

1. Applicants get stuck with some of the same things over and over again when they're working on their applications.
2. Applicants often don't know what they don't know. They treat the application as "just a form,” and so they don't leverage (or know how to leverage) the form strategically to increase their chances of getting into their preferred colleges.

Inline is a tool to help level the playing field in college admissions by offering real-time college application help that is much more affordable than hiring a ​private consultant, and that meets applicants where they are: online, struggling with a sometimes tricky application form​, and needing help with it in the moment. ​