26 Weeks to College: Week 12

This week's post is all about those "Why College X" essays
October 24, 2019

This week's post is all about those "Why College X" essays.

Most college applications ask you to write some version of a "Why College X" essay. Here are some examples:

  • Please tell us what you value most about Columbia and why.
  • Why do you want to attend Claremont McKenna College?
  • Please discuss why you consider Duke a good match for you. Is there something particular about Duke that attracts you?

Most of these types of questions suggest an answer in the short-answer range (250-300 words), while others allow for an answer that's as long as the personal essay (250-500 words.)

Regardless of the length or the particular wording of the question, your job here is to explain why College X is a good match for you. Most applicants' "Why College X" answers are pretty bad, and good chunk of those are truly horrible. This should be an easy way for you to stand out—in a good way! We'll show you how. For more tips on the "Why College X" essay and some examples of how to make an average one really great, download your copy of Inline here.



  • Finalize your 5th application.
  • Finalize your supplementary materials. (See Week 3.)
  • Check the websites of colleges on your list to see if and when admissions representatives will be coming to a place near you. Sign up, and add those meetings to your calendar.
  • Finalize your 3rd scholarship application.
  • Begin working on your CSS/PROFILE forms and college financial aid applications.
  • Prep for your upcoming standardized tests. (See Week 5.)
  • Order your test score reports, as applicable.
  • Rest up for the upcoming ACT and SAT, as applicable.


  • Check your email, voicemail, texts, and snail mail for any communications that relate to applying to college. Read them and take whatever action is necessary.
  • Update your parents about what you’re doing. This regular communication will work wonders in your relationship with your parents during this stress-filled year.


1. Be specific and personal. For your "Why College X" essays, it's not enough to identify what makes College X interesting in general; you need to specify why College X is interesting to you in particular. Is it the massive library where you want to get lost in the stacks? Is it the respect for vegan students? Is it the creative writing instructor who happens to be your favorite author? Whatever it is, name it. And if you're interested in a college because of its ranking, that's not a good reason to mention here. It might be why you're actually applying, but it won't be interesting at all to the college. Do your research and figure out why that school makes it to the top of your own ranking.

2. Connect College X to your goals. It's not enough to say that there's a connection between you and the school. You also have to show it, and one way to do that is to connect the college to your goals. What is it that you actually want to get out of your college experience? Check out the last sentence of your story in Week 2—you have articulated some career goals in the last sentence. What do you need to accomplish in college to put you on a path to those career goals? If you don't have career goals yet, look at sentence 2 of your story—your academic interests—and go from there. College is first and foremost an academic enterprise, so those reasons should be front and center.

3. Financial Aid: Learn how Expected Family Contribution (EFC) works. In particular, pay attention to the difference between Federal Methodology and Institutional Methodology. Some great online resources to learn about EFC and the different methodologies are FinAid.org, the College Board, and the individual colleges' financial aid pages themselves.

4. Collaborate with your parents in the financial aid effort. Unless you are declaring yourself financially independent from your parents for financial aid purposes, your parents will be key to filling out these financial aid forms, and you will need their input to secure the best financial aid package possible. It helps if you're all rowing in the same direction when you're working together on these forms. And remember that much financial aid is given out first-come, first-served. So the sooner you get your financial aid applications submitted, the more money is left in the pot to distribute.

Anna Ivey is one of the founders of Inline. An experienced admissions consultant and a frequently cited media expert on the topic of college admissions, she is also co-author of the book How to Prepare a Standout College Application. Learn more about Anna's background here.

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